Blue Apple

Convenience with U-M spirit

by Sally Mitani

posted 9/16/2011

The marketing genius who invented the Blue Apple concept for the Mobil station and convenience store at Packard and Platt was the owner's eighth-grade niece, Kavya. Owner Dave Davuluri says he wanted a name that would honor the U-M's colors and Go Blue slogan: "We wanted the community to understand that we were part of it. We thought of Blue Mart and some other things like that, and she said, 'What about Blue Apple?' I said it to myself several times and I liked it."

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