© Tabi Walters

Un-Refreshing

Pepsi fundraising comes up dry

by Michael Betzold

posted 2/15/2011

The Pepsi Refresh Challenge left the Ann Arbor Skatepark Action Committee worn out and still thirsty--for funds. The soft drink giant has shifted some of its advertising budget to charitable donations, giving out grants ranging from $25,000 to $250,000 every month. The clever marketing twist: to win, nonprofits had to persuade supporters to contact Pepsi on

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