Winning brand

Thinking internationally

by Vivienne Armentrout

posted 11/8/2008

The city of Ann Arbor is no longer growing—but you’d never know it to look at Ann Arbor SPARK’s renamed website, AnnArborUSA.org. The economic development group’s map of the “Ann Arbor region” includes all of Washtenaw County. In a recent presentation, Amy Cell of SPARK explained that people outside the immediate area have never heard of Washtenaw, but “Ann

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